As Ayodhya readies itself for the glittering, much-awaited consecration ceremony of the Ram Mandir on January 22, and as millions of pilgrims and devotees pour into the holy city for the momentous event, companies are rushing to do their bit and be a part of the mega celebrations. Some are offering a part of their profits as donations, telcos are beefing up the number of cellular towers to ensure better connectivity, and there are those distributing jalebis and food platters.
In keeping with its affordability strategy for driving volume growth this summer, Coca-Cola India will soon launch fruit drink Maaza in 125 ml tetrapaks and introduce 600 ml pack size for Coke, Fanta and Maaza.
Fernandes wanted Coca-Cola Company to not just transfer 60 per cent of the shares of its Indian firm but also the formula for its concentrate to Indian shareholders.
Globally, companies like Coca Cola, P&G and Unilever have adopted the performance-based model. In India, the trend is gradually catching on. A Coca Cola India spokesperson said the company is in the process of moving from an input-cost based compensation system for its agency partners towards a value-based one. This model is about paying agencies for results, not activity. HUL refused to comment, citing policy constraints on speaking about remuneration.
Ravi S Deol, Barista's managing director, mixes religion with management to stir up a heady brew, says Sunil Jain.
For Yuvraj Singh, it was the perfect payback for a similar thrashing India had received 23 years ago.
Putting up a fabulous performance, the stars had the spectators all geared up for the match.
The FMCG industry hopes for a revival in consumption growth in 2025 with some 'green shoots' already visible, after having a challenging year amid escalating input costs and a double-digit rise in food inflation, which ultimately slowed down the pace of the urban market growth in the second half of 2024. Soaring prices of commodities such as palm oil, coffee, cocoa and wheat forced FMCG players to go for a hike of 3 to 5 per cent or resort to shrinkflation by reducing pack sizes and grammage to retain attractive price points, fearing a volume loss.
PepsiCo said on Monday its long-term investment plans for India would not be affected by the pesticide-in-cola controversy that prompted several state governments to ban its products.
Coca-Cola and Pepsi, which have triggered books and case studies on the cola war, are ready to battle each other on a new turf in India: fruit drinks. Pepsi is said to be ready with Tropicana Twister, an orange drink, to take on Coca-Cola's Minute Maid, which debuted in India in February and went national in May.
Coke looking to buy US firm; may lead to Tatas selling their stake.
'He has been one of the clearest thinkers in the history of business.'
Global soft drink giant Coca-Cola has made a pre-merger filing with the US anti-trust regulators regarding a possible acquisition of energy drink maker Glaceau, in which India's Tata Group holds a 30 per cent stake.
The state government of Karnataka has filed a case against Pepsico India under the Prevention of Food Adulteration Act, 1954, owing to the presence of pesticides beyond the permissible level in Mirinda and Pepsi brands of soft drinks.
A legal notice was served to Pepsi and Coca-Cola asking them to immediately stop their sales in India or else face $10 billion in damages on the grounds of causing health hazards.
The country's largest consumer goods company Hindustan Unilever says it has been able to reduce its water use by regular metering, monitoring and controlling of utilities consumption at all its manufacturing sites
Coca Cola is pumping in about $250 million to consolidate its bottling operations in India.
The court upheld the contention of the two soft drink companies that the state government had no jurisdiction to impose a ban on manufacture and sale of their products.\n\n
Out of total 5,842 registered water packaging units, 1,495 units have both BIS and FSSAI licences, while 4,347 units have only BIS certification.
The International Public Health Team of the Americas, that had visited Plachimada, has called upon the Kerala government to immediately withdraw all support to the Coca-Cola plant and to make 'Kerala free from Coke and Pepsi.'
Parle Agro had sold its popular and iconic soft drink brands namely Thums Up, Limca, Gold Spot and Citra, to Coca-Cola in 1993 and had also signed a non-compete agreement for 10 years.
The annual study by the research agency shows that Amul, Amazon and Coca-Cola were the most-recalled brands on IPL.
Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency. While Tara Sinha Associates was launched in 1985, Clarion was launched way back in 1955 at the start of her career.
Cola brands look for life in a parallel universe. Global majors Coke and Pepsi are going all out to stock up with health and nutrition offerings.
Traders' body says retailers have supported boycott; eateries, supermarkets seek more time to decide.
From middle-class it is middle-income India, marketers are chasing for volumes. The 166 million households in this category is the new focus.
Coca Cola is planning more investments in India on top of its Rs 1000 crore budget for this market. The incremental investment will be made in the next three years. This is with the view of making India amongst Coke's top five markets. Coke regards India as a 'profitable' venture that is adding to the balance sheet of the global giant. India is currently at number 17 in the list of countries where Coke is present and had emerged among the best markets for Coke during 2007.
The Saffron Brand Consultants chairman talks about the perception and reality about Brand India.
'What scares me is the fact that there is so much content that people have content indigestion.' 'How do you entice people who have indigestion of content?'
The IPL 2024 auction, set to take place in Dubai at the Coca-Cola Arena on Tuesday, marks a historic moment as it becomes the first instance of an IPL auction being conducted overseas.
India, who were the 127th-ranked men's team in December, dropped 12 places since.
'Devika is a people's person, who simply loves what she does. This reflects in her work; the insights she brings to the table and the way she interacts with people and clients. She has the demeanour of a good captain. Her success is well-deserved.'
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.
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